How to contribute?

We welcome your thoughts and views in the form of case studies, white papers, metrics, and best practices. Your thoughts would be shared with the larger community through our website. Please email a word document to

Why should you contribute?

By contributing to our knowledge base you can establish thought leadership, showcase your expertise and participate in the annual conference. Should your contribution be informative and distinct, it may be published under the Custommerce column in leading dailies or techno journals.


Find out if there is any upcoming custommerce event in your city today. See the Custommerce Calendar.


in publications

'Custommerce' move to remind customer is king

Ever thought that the one big chink in the India Inc brand story is the abysmal levels of customer service, irrespective of whether the sector is credit cards, retailing or even service at a restaurant...



A service opportunity missed?
Tuesday, 12 Nov, 2013 12:00 PM

Service Evasion
Wednesday, 24 Jul, 2013 09:00 AM

The expectation dry-up?
Thursday, 04 Jul, 2013 07:00 PM